Along with most of America, we bought FROZEN on DVD a couple weeks ago. Once at-home viewing was possible, a lot more men (dads) were seeing this movie, and many of them took to the internet to express their displeasure. I’m pretty sure I know the reason: They aren’t women. Stay with me, this isn’t a “girls like sparkly dresses and cutesy songs” thing. It’s a lot deeper than that, and Disney deserves a lot of credit for finally tapping into the thing they’ve tapped into here.

#10- Tweet nothing but self promotion. Tweet out links to your blog, your book, your Etsy store and nothing else, ever. Make sure you re-tweet whenever anybody else links to your blog, your book, your Etsy store. (Thanks, @DebbieCranberryFries) #9- Don’t respond to @ mentions. Even if you ask a question of the twitterverse, and people respond to your question, do not respond to them. It makes them think that you “value” them. #8- Use Friday as the day to @mention as many peop